A supportive presence that learns your household rhythms and goals, responds with care, and makes life a little more magical. From the team behind Roomba.
Our First Product
Meet Familiars
A Familiar is a warm presence that learns your goals, reinforces healthy routines, and seeks to support you in your daily life.
Designed to live with you
Built for long-term connection
Familiars are designed to be consistent, responsive, and easy to live with.
Warm and Expressive
Familiars express themselves through animal-inspired body language, facial expressions, and sound.
Gets better the more you interact with it
Your Familiar builds memory and a distinct personality across every interaction, so the relationship keeps getting richer and more personal the longer it’s there.
Your data stays yours
Data is stored on the device, and you control if and when you share it with the cloud. What happens in your home stays in your home.
Platform Vision
What's possible with emotionally intelligent, physical AI
If AI is going to live with us, emotional intelligence cannot be an afterthought. The next generation of intelligent machines will need to understand more than commands; they’ll need to understand social context.
We're developing the underlying models and hardware for emotionally intelligent, physical AI that can “read a room” and operate safely in the physical world. Familiars are the first step.
Built by Experts
From the team that brought robotics to 50 million homes

Colin Angle
CEO & Co-founder

Chris Jones
CRDO & Co-founder

Ira Renfrew
C2PO & Co-founder
Unmatched Track Record
Our founding team scaled iRobot to over 50 million robots shipped—the only consumer robotics company to reach mass-market scale.
World-Class Expertise
Our team brings expertise from Disney Imagineering, MIT, and Boston Dynamics.
Ready for the Emotional Frontier
We've proven we can build technology people trust in their homes. Now we're building technology people connect with.
Be among the first to
experience a Familiar.
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