The smartest thing
our intelligence
does is care

The smartest thing our intelligence
does is care

The smartest thing our intelligence does is care

A supportive presence that learns your household rhythms and goals, responds with care, and makes life a little more magical. From the team behind Roomba.

Our First Product

Meet Familiars

A Familiar is a warm presence that learns your goals, reinforces healthy routines, and seeks to support you in your daily life.

(01)

Support that lightens the load

A reliable presence that offers support when you need it, from engaging kids in screen-free play, to serving as a non-judgmental listener when you need to vent.

(01)

Support that lightens the load

A reliable presence that offers support when you need it, from engaging kids in screen-free play, to serving as a non-judgmental listener when you need to vent.

(01)

Support that lightens the load

A reliable presence that offers support when you need it, from engaging kids in screen-free play, to serving as a non-judgmental listener when you need to vent.

(01)

Support that lightens the load

A reliable presence that offers support when you need it, from engaging kids in screen-free play, to serving as a non-judgmental listener when you need to vent.

Child hugging a familiar
(02)

Emotionally aware

Responds to facial expressions, tone of voice, and body language. A nuzzle when you're stressed, a head tilt when you smile, a tail wiggle when you're excited.

Child hugging a familiar
(02)

Emotionally aware

Responds to facial expressions, tone of voice, and body language. A nuzzle when you're stressed, a head tilt when you smile, a tail wiggle when you're excited.

(02)

Emotionally aware

Responds to facial expressions, tone of voice, and body language. A nuzzle when you're stressed, a head tilt when you smile, a tail wiggle when you're excited.

Child hugging a familiar
(02)

Emotionally aware

Responds to facial expressions, tone of voice, and body language. A nuzzle when you're stressed, a head tilt when you smile, a tail wiggle when you're excited.

Man reclining on a couch watching TV while high-fiving a familiar beside him
(03)

Built around your routines

Learns your household rhythms and adapts over time. Encourages habits you're building and interrupt patterns you're breaking, from a paw tap when it’s time to move, to a gentle nudge when you're doomscrolling.

Man reclining on a couch watching TV while high-fiving a familiar beside him
(03)

Built around your routines

Learns your household rhythms and adapts over time. Encourages habits you're building and interrupt patterns you're breaking, from a paw tap when it’s time to move, to a gentle nudge when you're doomscrolling.

(03)

Built around your routines

Learns your household rhythms and adapts over time. Encourages habits you're building and interrupt patterns you're breaking, from a paw tap when it’s time to move, to a gentle nudge when you're doomscrolling.

Man reclining on a couch watching TV while high-fiving a familiar beside him
(03)

Built around your routines

Learns your household rhythms and adapts over time. Encourages habits you're building and interrupt patterns you're breaking, from a paw tap when it’s time to move, to a gentle nudge when you're doomscrolling.

Child reading a book in bed by lamplight with a familiar
(04)

A different kind of companion

For people who can’t have pets, and for those who already do. Familiars are pet-inspired, but are able to understand and support you in ways biological pets can’t. They’re not a replacement for humans or pets. They’re a supplement.

Child reading a book in bed by lamplight with a familiar
(04)

A different kind of companion

For people who can’t have pets, and for those who already do. Familiars are pet-inspired, but are able to understand and support you in ways biological pets can’t. They’re not a replacement for humans or pets. They’re a supplement.

(04)

A different kind of companion

For people who can’t have pets, and for those who already do. Familiars are pet-inspired, but are able to understand and support you in ways biological pets can’t. They’re not a replacement for humans or pets. They’re a supplement.

Child reading a book in bed by lamplight with a familiar
(04)

A different kind of companion

For people who can’t have pets, and for those who already do. Familiars are pet-inspired, but are able to understand and support you in ways biological pets can’t. They’re not a replacement for humans or pets. They’re a supplement.

Designed to live with you

Built for long-term connection

Familiars are designed to be consistent, responsive, and easy to live with.

Woman doing downward dog yoga pose beside a familiar
Older woman in a floral blouse sitting in a blue armchair, looking down warmly at a familiar

Warm and Expressive

Familiars express themselves through animal-inspired body language, facial expressions, and sound.

Gets better the more you interact with it

Your Familiar builds memory and a distinct personality across every interaction, so the relationship keeps getting richer and more personal the longer it’s there.

Your data stays yours

Data is stored on the device, and you control if and when you share it with the cloud. What happens in your home stays in your home.

Platform Vision

What's possible with emotionally intelligent, physical AI

Two warehouse workers in blue vests chatting and smiling at a workstation surrounded by bins and boxes
Woman in a café apron smiling warmly

If AI is going to live with us, emotional intelligence cannot be an afterthought. The next generation of intelligent machines will need to understand more than commands; they’ll need to understand social context.

We're developing the underlying models and hardware for emotionally intelligent, physical AI that can “read a room” and operate safely in the physical world. Familiars are the first step.

Built by Experts

From the team that brought robotics to 50 million homes

Colin Angle

Colin Angle

CEO & Co-founder

Chris Jones

Chris Jones

CRDO & Co-founder

Ira Renfrew

Ira Renfrew

C2PO & Co-founder

01

Unmatched Track Record

Our founding team scaled iRobot to over 50 million robots shipped—the only consumer robotics company to reach mass-market scale.

02

World-Class Expertise

Our team brings expertise from Disney Imagineering, MIT, and Boston Dynamics.

03

Ready for the Emotional Frontier

We've proven we can build technology people trust in their homes. Now we're building technology people connect with.

Be among the first to
experience a Familiar.

Join the Waitlist

Join the Waitlist

Join the Waitlist

Join the Waitlist

menu

We are creating artificial life to build a more caring world

We are creating artificial life to
build a more caring world

We are creating artificial life to
build a more caring world

Interested in investing, business opportunities, or press coverage?

Interested in investing, business
opportunities, or press coverage?

Contact us

Contact us

Contact us

Contact us

© 2026 FMM. All rights reserved.