Privacy Statement
Familiar Machines & Magic, Inc. (“we”, “us”, or “our”) operates the https://www.familiarmachines.com/ website (the “Site”). This Privacy Statement (this “Statement”) applies to the Site and to any other website or application offered by us that references or links to this Statement (collectively, the “Services”).
This Statement describes what personal information is collected via the Services, how it is used and with whom it may be shared and what choices are available to you regarding the use of your personal information. When we refer to “personal information” in this Privacy Statement, we mean information that directly or indirectly identifies you or can be used to identify you as an individual.
This Privacy Statement does not apply to aggregated, de-identified or anonymous data. We recommend that you periodically review this Privacy Statement. If you do not agree with any provision of this Privacy Statement, do not use the Services.
Information We Collect and How We Collect It
We collect personal information in the following ways:
Information You Provide to Us
In general, you can choose to use the Services without providing personal information to us. However, some information about you is generally required to respond to your requests, to participate in certain offerings, such as an event or survey, or take advantage of certain services we provide.
We may collect personal information that you provide when you visit or interact with the Site. For example, you may provide your email address if you sign up to receive communications from us. If you submit information through our “Contact Us” form or similar form on the Site, we may ask you to provide your contact information (such as your email address) or any other comments, testimonials, or other information you choose to provide in your message or upload with your request.
We or our service providers collect your name, company name, e-mail address, mailing address, or other information you provide through the Services. We will also request certain personal information, including your name, mailing address, and email address if you choose to participate in promotional events or surveys, we make available through the Services.
Information We Collect Automatically
We will collect certain information automatically when you use the Site, subject to your browser and other usage settings.
In general, we automatically gather certain technical information from Site visitors through our automatic data collection tools, including server logs, which may collect certain standard information that your browser sends to the Site such as the number and frequency of your visits. This information may include the URL of the last and next website you visit, your browser and operating system, your Internet Protocol (“IP”) address, how long you spend on the Site, and what pages you view here. We may use this information to understand better how our visitors use the Site; research our visitors’ demographics, interests, and behavior; improve the Site; provide visitors with customized services and information; and for other similar purposes.
When you visit the Site or open our e-newsletters, we may place a “cookie” or other online tracking device (e.g., web beacons). Cookies are small, sometimes encrypted text files that are stored on computer hard drives by websites that you visit. They are used to help users navigate websites efficiently, as well as to provide information to the owner of the website. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please visit www.allaboutcookies.org.
We use these technologies to improve your experience by recognizing you when you visit the Site, such as by assigning a session ID and delivering content specific to your interests. The cookies we place may also collect information about your IP address or click stream data within the Site (i.e., the actions taken in connection with the Site). This information helps us improve the Site.
Web browsers often allow you to erase existing cookies from your hard drive, block the use of cookies, and/or be notified when cookies are encountered. If you elect to block cookies, please note that you may not be able to take full advantage of the features and functions of the Site.
We use Google Analytics to collect information about your use of the Site. Google Analytics collects information such as how often visitors visit the Site, what pages visitors visit, and what other sites they visited prior to or after coming to the Site. More information on how Google Analytics uses your data can be found at www.google.com/policies/privacy/partners. To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout. We use this information to improve the Site.
We also use Framer as our website hosting platform and Klaviyo as our email marketing and forms platform. These service providers may place cookies or collect information as described in this Privacy Statement.
Information from Third Parties
We may receive information from third parties, such as social media sites, if you interact with us via other platforms.
How We Use Your Information
We use the information we collect from you for our business and commercial purposes, including to provide you with products, to communicate with you, to prevent fraud, to improve the Site, to protect the security of our systems, to comply with applicable laws, and to protect us and the rights of our customers or others. For each of these purposes, we have set out the legal basis on which we use your personal information.
Purpose | Legal Basis |
To provide the Services to you; | For our legitimate business interests (i.e., the provision of the website and the Services) and, depending on the circumstances, to perform a contract between you and us |
To process your orders and deliver the products that you have ordered | Fulfilling requests you make related to the products |
To communicate with you and to respond to questions that you have raised with us; | For our legitimate business interests (i.e., the provision of the website and the Services) |
To register individuals for events (i.e., conferences, etc.); | For our legitimate business interests (i.e., the provision of the website and the Services) |
To forward information concerning upcoming events (including details of any events which we believe may be of interest to you) or about products or services in accordance with your preferences as indicated when you entered into any agreement with us, including marketing consent preferences; | For our legitimate business interests (i.e., the provision of the Services). We may request your consent in circumstances |
To provide you with products or services that you have requested or purchased; | For our legitimate business interests (i.e., the provision of the Services) |
To administer the website; | For our legitimate business interests (i.e., the provision of the website) |
To prevent and detect fraud; and | For our legitimate business interests and for compliance with legal obligations to which we are subject |
To protect and enforce our legal rights. | For our legitimate business interests and for compliance with legal obligations to which we are subject |
Where we rely on the legitimate interests of Familiar Machines & Magic or those legitimate interests of a third party to justify the purposes for using your personal information, this will include improvement and development of our business operations and service offerings, or those of a third party; or protection of our business, employees, or those of a third party.
When Do We Disclose Your Information
We may disclose your personal information to third-party service providers to facilitate our services and perform functions on our behalf, such as, without limitation, providing technical, analytical, and hosting functions for the Services, for marketing and analytics purposes, and to support our business purposes. We may also disclose your personal information with affiliates and advisors of ours to perform their functions. We reserve the right to transfer your information in the event of any liquidation, dissolution, or merger or the sale or transfer of our assets and/or business or any portion of our assets and/or business. We reserve the right to disclose your personal information when requested by governmental entity or law enforcement authority, subpoena, court order, or discovery request; or when we otherwise believe in good faith that such disclosure is necessary or appropriate in connection with any activity that (potentially) violates the law or our internal policies and procedures (including relating to intellectual property, fraud, contracts, and privacy) or may expose us to liability.
Protection of Information
We employ reasonable technical, administrative, and physical security measures designed to protect any personal information you provide through the Services from unauthorized access or use. You should be aware, however, that “perfect security” does not exist on the Internet, and there is always the risk that unauthorized persons may access or use your personal information. We will not be responsible or liable for any damages, losses, or causes of action arising out of or in connection with the disclosure of your personal information.
Do Not Track; Third-Party Tracking
We may track visitors of the Site over time and across third-party websites to provide targeted advertising and do not respond to Do Not Track (“DNT”) signals. Some third-party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser allows you to set the DNT signal so that third parties (particularly advertisers) know you do not want to be tracked. You may consult the help pages of your browser to learn how to set your preferences so that websites do not track you.
Your Choices
Opting Out of Cookies and Tracking Technologies. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Without cookies, you may not have access to certain features on the Services.
Unsubscribe Preferences. You may choose not to receive promotional emails from us by following the unsubscribe instructions contained in the emails we send to you.
Third-Party Sites
This Privacy Statement does not apply to any other third-party website, including those that may be linked to on the Services. We do not control the privacy policies or practices of other sites pr platforms nor the content or operation of such websites. We encourage you to ask questions and read the privacy policies of other websites before you disclose any personal information to them.
Additional Disclosures for the European Economic Area, Switzerland, or the United Kingdom (“Europe”)
If you are located in the European Economic Area, UK, or Switzerland, then this section applies to you.
Who is Responsible for the Personal Information That We Collect?
We are the data controller for the purpose of data protection law, in respect of your personal information collected and used in connection with our provision of Services to you. This is because we make decisions about the purpose for which your personal information is used and how it is processed.
Categories of Recipients
View “When Do We Disclose Your Information” above in this Privacy Statement for the categories of recipients with whom we share personal information.
Your GDPR and UK GDPR Rights
You have certain rights with respect to your personal information as set forth below. Please note that in some circumstances, we may not be able to fully comply with your requests, or we may ask you to provide us with additional information in connection with your request, which may be Personal information, for example, if we need to verify your identity or the nature of your request. In such situations, however, we will still respond to let you know of our decision.
To make any of the following requests, contact us using the contact details referred to in the “Contact Us” section of this policy.
Your rights | Summary of your rights |
Right of access to your personal information | You have the right to receive a copy of your personal information that we hold about you, subject to certain exemptions. |
Right to rectify your personal information | You have the right to ask us to correct your personal information that we hold where it is incorrect or incomplete. |
Right to erasure of your personal information | You have the right to ask that your personal information be deleted in certain circumstances. For example (i) where your personal information is no longer necessary in relation to the purposes for which they were collected or otherwise used; (ii) if you withdraw your consent and there is no other legal ground for which we rely on for the continued use of your personal information; (iii) if you object to the use of your personal information (as set out below); (iv) if we have used your personal information unlawfully; or (v) if your personal information needs to be erased to comply with a legal obligation. |
Right to restrict the use of your personal information | You have the right to suspend our use of your personal information in certain circumstances. For example (i) where you think your personal information is inaccurate and only for such period to enable us to verify the accuracy of your personal information; (ii) the use of your personal information is unlawful and you oppose the erasure of your personal information and request that it is suspended instead; (iii) we no longer need your personal information, but your personal information is required by you for the establishment, exercise, or defense of legal claims; or (iv) you have objected to the use of your personal information and we are verifying whether our grounds for the use of your personal information override your objection. |
Right to data portability | You have the right to obtain your personal information in a structured, commonly used and machine-readable format and for it to be transferred to another organization, where it is technically feasible. The right only applies where the use of your personal information is based on your consent or for the performance of a contract, and when the use of your personal information is carried out by automated (i.e. electronic) means. |
Right to object to the use of your personal information | You have the right to object to the use of your personal information in certain circumstances. For example (i) where you have grounds relating to your particular situation and we use your personal information for our legitimate interests (or those of a third party); and (ii) if you object to the use of your personal information for direct marketing purposes. |
Right to withdraw consent | You have the right to withdraw your consent at any time where we rely on consent to use your personal information. |
Right to complain to the relevant data protection authority | You have the right to complain to the relevant data protection authority where you think we have not used your personal information in accordance with data protection law. |
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
If you are located in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.
California Residents
Pursuant to California Civil Code §1798.83, California residents with whom we have a business relationship can request information about the types of personal information, if any, we shared with third parties for the direct marketing purposes of the third parties and the identities of the third parties with whom we shared such information in the last twelve (12) months. We do not share your personal information with third parties in this manner and have not done so in the last twelve (12) months. You may request more information by contacting us using the contact information at the bottom of this Privacy Statement.
Where Will We Transfer Your Information?
We are headquartered in the United States. By interacting with the Site, you hereby expressly consent to the transfer of your personal information to recipients, as described in this Privacy Statement, that are located in the United States and understand that such information will be stored and processed in accordance with this Privacy Statement and the laws of the United States.
Children’s Privacy
The Site is not intended for children under age 13. If we learn that we have inadvertently collected personal information from anyone under the age of 13, we will delete it. If you believe that we have collected personal information from anyone under the age of 13, please contact us using the contact information at the bottom of this Privacy Statement.
Changes in Privacy Statement
From time to time, we may change this Privacy Statement. We will notify you of any material changes to this Privacy Statement as required by law. We will also post an updated copy of this Privacy Statement on the Services and provide the last updated date. Please check the Services periodically for updates.
Contact Us
If you have any questions about this Privacy Statement, please email us at hello@familiarmachines.com or write to us at Familiar Machines & Magic, 600 Unicorn Park Drive, Woburn, MA 01801.
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